While Black Friday and Cyber Monday were successful days for the retail sector, these two days alone are not a panacea to the sector’s performance challenges. Some retailers will continue this momentum. Others will not. The difference between the two sets of retailers? Knowing when and how to act as the water around you gets hot.
In our world, there are two kinds of frogs — those that jump out of the pot when it’s boiling and those that boil. Smart retailers jump out of the pot before it boils. They are keenly aware of changing conditions on the ground. And they don’t allow personal opinions about the cause behind the changing conditions to stand in the way of decisions and actions.
The global push to meet today’s needs without compromising future generations’ ability to do the same is one such boiling pot for retailers. Some are ignoring customer interest in all things environmental and social. Smart retailers, on the other hand, have realized the water around them is getting hot and they are proactively taking action. As a result, these retailers are cutting costs today, planting growth seeds for tomorrow, and setting the stage for accelerated strategic agility well into the future.
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Parking Garage Garden
Retail isn’t just buying or selling a product. Consumption is the lifestyle of America. For better or for worse, we do it everyday and in many opinions, it isn’t doing any person, animal, or environment any good as it stands today. Rebranding retail is more than just a new user experience product or store environment with the latest technology or the most wanted item or most convenient prices. Rebranding retail is about being conscious about our consumption lifestyle and acting in a way that supports positive changes that the retailers, transportation systems, and city planners make when it’s time to develop or redevelop our environment and essentially, our habits.
I was too late in finding out that Richard J. Jackson, MD, MPH had spoke at Carnegie Mellon on February 21st in a University Lecture Series called: “We are what we eat… and what we build: Designing Healthy Communities”. So, good thing Dr. Jackson has a blog which I found out more information about his views and that he’s been in Pittsburgh more than once talking about DHC. Below is an interview he had on KDKA this past October.
Visit his blog designinghealthycommunities.org for more info about what other cities are doing to DHC.
Here’s the gist: communities where you are able to walk to your material needs, family, and friends- makes for a happier, healthier individual & community. Seems logical and simple right?