In the 2012 IBM report for Pittsburgh, one of their suggestions was “Better Customer Experience Bus Stops”. That doesn’t just mean the actual bus stop or availability of a shelter. They still have to cross roads to get there or as they get off as part of the experience.
Identifying areas to literally provide a bridge between public art and public transportation is integral to community identity. In addition, financial funding can be provided by corporate sponsorships who would use the crosswalk as a brand strategy. Whatever the community is comfortable with and supports.
We invite local artists and CDC’s to work together and apply for small grants for these public arts projects. Check out the Greater Pittsburgh Arts Council for available artists funding or speak with your local neighborhood association to find out how they can help the process.
Below are examples of creative crosswalk programs in other cities around the US and World:
“Launched as part of a campaign by The China Environmental Protection Foundation in collaboration with Jody Xiong of agency DDB China, The Green Pedestrian Crossing was carried out on 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. The project highlighted the important issue of air quality in the nation known for its massive pollution and thick smog. Read more at http://www.visualnews.com/2012/09/04/green-crosswalk-promotes-walking/#UTGWhCxeiOIBYbG8.99”
Additional examples at weburbanist.com/