Future of Retail, Pt 4

“Like many men, I’ve never been very enthusiastic about shopping.

That’s partly because I’m frugal, and don’t enjoy spending money. It’s partly due to the hassles I associate with visiting retail stores — a series of inconveniences that begins in the parking lot (hunting for spaces), continues in the aisles (where I can never find what I need), and ends at the cash registers (where I have little patience for long lines).

Much of the problem, though, lies in psychology. While I can be confident of my decision-making skills in other areas of life, my shopping decisions are often plagued by second-guessing, paralysis, and buyer’s remorse. Even when I recognize the need for a product — I’ve been looking for a good pair of lace-up black shoes for three months — I often put it off, afraid of making a decision I’ll regret.

In the last year, however, I’ve noticed these problems are ebbing. I don’t dread shopping as much as I used to. At times, I’m even starting to enjoy it. Upon reflection, I attribute this attitude adjustment to a simple phenomenon: I’m becoming armed with better information.”

Read the full article here —>

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s