The Future of Retail, Pt 2

“It’s a snowy Saturday in Chicago, but Amy, age 28, needs resort wear for a Caribbean vacation. Five years ago, in 2011, she would have headed straight for the mall. Today she starts shopping from her couch by launching a videoconference with her personal concierge at Danella, the retailer where she bought two outfits the previous month. The concierge recommends several items, superimposing photos of them onto Amy’s avatar. Amy rejects a couple of items immediately, toggles to another browser tab to research customer reviews and prices, finds better deals on several items at another retailer, and orders them. She buys one item from Danella online and then drives to the Danella store near her for the in-stock items she wants to try on.

As Amy enters Danella, a sales associate greets her by name and walks her to a dressing room stocked with her online selections—plus some matching shoes and a cocktail dress. She likes the shoes, so she scans the bar code into her smartphone and finds the same pair for $30 less at another store. The sales associate quickly offers to match the price, and encourages Amy to try on the dress. It is daring and expensive, so Amy sends a video to three stylish friends, asking for their opinion. The responses come quickly: three thumbs down. She collects the items she wants, scans an internet site for coupons (saving an additional $73), and checks out with her smartphone.

As she heads for the door, a life-size screen recognizes her and shows a special offer on an irresistible summer-weight top. Amy checks her budget online, smiles, and uses her phone to scan the customized Quick Response code on the screen. The item will be shipped to her home overnight.”

Read the full article here —>

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New Allegheny Market House in the North Side Opens 11/21/13

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Visit the New Allegheny Market House in the North Side this holiday for your gift shopping!  Located in a the Historic Deutschtown at 503 E. Ohio St.  and open Thursday 11A – 6P, Friday 11A – 7P, and Saturday 11A – 6P.   A unique shopping experience featuring local North Side artists, artisans, and makers.  Come out and support your local economy while exploring an up and coming shopping district!

Take the Survey!

We want to know what you thought about the new California Markets that happened in Brighton Heights this summer.  We know many of you liked it so much we organized an additional event for October.

Your feedback is important and we’d like if you could take the survey and let us know your thoughts!

CLICK HERE to take the survey.

Thanks so much for supporting PGHretail’s efforts.

 

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PUPPETS ON PARADE!

Much thanks to our local artist, affectionately known as “The Puppet Lady”, Cheryl Capezzuti.  She is loaning us her unique and memorable puppets for our newest community event, the Dance & Drum Puppet Parade during the California Markets.  Check out Studio Capezzuti for more details about her work and the annual First Night in downtown Pittsburgh that she has been organizing.

If you’re interested in becoming a puppet on parade, meet at Studio Capezzuit behind 1509 Termon Ave. at 12:45PM to pick out your puppet.  Then at 2PM and 3PM, meet on California Ave. to exchange puppets and join the additional parades in the neighborhood!

Unsure what we mean? See us at 3269 California Ave. at the Brighton Heights Citizens Federation office to get some assistance!

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BBQ & BREW OFF SUCCESS!

Thanks to everyone who participated in our first Tom Friday’s BBQ & BREW OFF Contest!

We had quite a challenge getting it together and it turned out great despite set-backs.  Our two home brewers, Eric and Adam, were so encouraged and happy with the turn out that they are already talking about putting together another home brew Oktoberfest this year!

In addition, Stephen K, our main champ in BBQ got an overwhelming applause by all those who were able to get their hands on his homemade Seoul City Chicken.   Thanks & Congrats Stephen!

Sadly, we had a few last-minute contestant cancellations and I tried to improvise to fulfill everyone’s BBQ needs by providing BBQ Tofu and Tom Friday’s BBQ Chicken Deli cuts on the donated kaiser buns from Breadworks. Thanks so much Breadworks! And so sorry to everyone expecting more BBQ.  We hope next year others will be able to participate and everyone will be available to keep their commitments!

I was a little late for the follow up on the July event, this project has been a whirl-wind of meeting great folks, getting to know my community, and preparing for more future events and collaborations!  Here are a few photos from early set up before I got swept away in the contest. Thanks for understanding and look forward to the next one!

So Happy to Help Style Truck!

Thanks for the mention! We’re so happy to be a platform for great, innovative retail entrepreneurs to get rolling.  Check out Style Truck’s Facebook and follow Jackee Ging on her retail ride!
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Special Thanks to Elected Leaders

Thanks to State Senator Fontana for sharing our events in their newsletter here.

Super big thanks to our councilwoman and council president, Darlene Harris, for navigating all of the fun paperwork we completed for the city to put these events on.

We’re extremely grateful of the help our elected leaders can offer us during their day to support community activities, such as the California Markets, that make our neighborhoods and lives extra enjoyable.

Share the California Markets with friends!

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Let us know you’re coming and tell your family, friends, and neighbors!
Visit a neighborhood that’s unique and hidden up on the North Side while supporting local businesses, makers, farmers, and communities on a Saturday afternoon. These events are free and open to the public so let us know you’ll be there by joining our Facebook Event or through the Eventbrite link below.

Eventbrite - The California Markets: Art & Wine Walk

Thanks for the write up Northside Chronicle!

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Check out our write up with Kelsey Shea, the editor of The Northside Chronicle, about the California Markets and its’ mission for the Brighton Heights’ business corridor.

Read the article here.

 

Become a Vendor!

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Become a vendor in the new summer series The California Markets! Open-air markets with community activities every second Saturday from 11AM to 5PM.

Get the application here.

We’re looking for farmers, makers, non-profits, interest groups, and artists to join us in celebrating local retail and beautiful weather on California Ave. in Brighton Heights.

Application fee is $5 & Spaces are a first come, first serve basis so apply today!